Will App Store Connect take your video?
Check a header or search results video against Apple’s specs, in your browser. Nothing is uploaded.
Header · 3840 × 1646 · Demo clip of a fictional game
What Apple accepts
Header, from Apple’s specs and our upload tests
- Size3840 × 1646 px
- Frame rate30 or 60 fps
- Length5–30 sTested
- ContainerMP4, MOV or M4V
- CodecH.264 or HEVCTested
- Audio trackOptionalTested
Drop a file and each row shows your value next to the accepted one. Tested: processed in our App Store Connect uploads (processing only, not App Review). Apple publishes no bitrate; Headloop uses the safest known settings.
Tested on App Store Connect, October 12, 2026 (processing only, not App Review): Read the 17-file test report
Two placements. Two files.
Apple shows a 21:9 header at the top of your product page and a 3:2 video in search results. There is no universal video: the 16:9 universal asset exists only as a still image. Each file is composed for its own frame.
Source1080 × 1920
Header · 3840 × 1646
Search · 1920 × 1280
| Property | Header | Search |
|---|---|---|
| Shape | 21:9 | 3:2 |
| Size | 3840 × 1646 px | 1920 × 1280 to 3840 × 2560 px |
| Length | 5–30 s | 5–30 s |
| Sound | Muted by default, can be turned on | Always muted |
| Where | Top of your product page | Search results, in place of screenshots |
What Apple documents, and what we tested
The help page and the App Store Connect API disagree on length, and neither covers codec or audio. We uploaded real files to App Store Connect to find out. Headloop’s defaults stay on the safe side, and say which values are still assumptions.
| Topic | Apple’s help page | App Store Connect API | Our upload tests | Headloop’s default |
|---|---|---|---|---|
| Minimum length | Help page: 5 s | API: 10 s (header), 15 s (search) | Our tests: 5 s accepted | Headloop: 15 s by default |
| Video codec | Help page: Not published | API: Not published | Our tests: H.264 and HEVC accepted | Headloop: H.264 High, 8-bit SDR |
| Audio track | Help page: Not published | API: Not checked yet | Our tests: Not required | Headloop: A silent AAC track is added |
| Frame rate | Help page: 30 or 60 fps | API: Not checked yet | Our tests: 29.97, 30 and 60 fps accepted (header), 30 fps accepted (search) | Headloop: 30 fps |
| File size | Help page: Not published | API: Not checked yet | Our tests: Up to 92 MB accepted (header), up to 75.8 MB accepted (search) | Headloop: Under 500 MB, about 25 Mbit/s for the header |
| Safe area | Help page: No pixel values | API: No pixel values | Our tests: Not tested | Headloop: About 8% kept clear on each side of the headerAssumed |
Tested on App Store Connect, October 12, 2026. Our upload tests record whether App Store Connect processed each file and which spec it matched it to. They don’t cover App Review, placement on a product page, or how a device displays the video. Sources: App Store Connect Help, “Creative assets specifications”; the App Store Connect API asset catalog. Values marked Assumed are not confirmed by our tests. Spec version 2026-10-12. Read the full test report.
What Headloop will do to your videoComing soon
Most recordings are 9:16. A header is 21:9. Filling the gap is a choice, and you make it per file. The editor is in development; the checker works today.
Cropped around a focal point you drag. Nothing added, but the edges go.
- Fills the frame
- Each file will be composed for its own frame, with the subject kept clear of the edges a phone crops.
- Blur, crop, color, mirror
- Loops it
- A crossfade from the last frames into the first will hide the cut in the loop.
- 0.3–1.0 s crossfade
- Conforms it
- Files will be encoded with the safest known settings, with a silent audio track when your video has none.
- H.264 High · 30 fps · SDR
- Checks it again
- Each finished file will be measured again before you get it. A file that fails a check will not be delivered.
- Size, fps, length, tracks
Free to check. Paid to export.
The checker is free and works today. The editor and 4K export are in development.
Free
Available now.
- Check any video, as often as you like
- Verdicts for the header (21:9) and search results (3:2)
- Checked in your browser: no upload, no account
Export 4KComing soon
€12 per pair of files, paid once, no account · planned price
- 3840 × 1646 header and 1920 × 1280 or 3840 × 2560 search video
- No watermark
- Both files checked again after export
- One ZIP: two videos and a compliance report
Hear when exports open.